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Born to Build

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Born to Build inspires entrepreneurs and ambitious, self-motivated people to build something that will change the world.

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Product Details

People will ask you throughout your life, “Where do you work?” and “What do you do?” They never ask you, “What are you building?”

When conversations change to “What are you building?” the world will change.

Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world.

What Are You Building?

Builders are like entrepreneurs, but they are more than that. They not only innovate -- they build thriving startups, winning teams, strong communities and better lives.

Gallup has discovered and outlined an approach you can use to build your future. The builder's method empowers you to harness your unique talents for success on your builder journey.

Explore how to use a talent-based perspective to create a team that includes an alpha Rainmaker, Conductor and Expert and how to build an extended team that includes stakeholders and partners who are invested in your success.

The Builder’s Method

Grounded in years of research, Born to Build goes beyond conventional economics-based business training. Instead, it offers a uniquely psychological approach to venture building that helps you understand who you are, what motivates you and what you can build.

By following the practical steps in Born to Build, you will have the tools to build a sustainable and profitable venture of any size from scratch.

Your venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a school or a church -- anything that creates economic growth and makes a lasting impact on society.

What's Included

Every new copy of Born to Build includes:
A Builder Profile 10 Access Code

Use your unique access code to take Gallup's Builder Profile 10 assessment, and unlock your unique builder talent profile as well as other builder tools and resources.

Step-by-Step Guide

Born to Build helps you navigate the process of building and outlines a method you can use to build your future. This proven set of techniques can help you find or create opportunities for yourself as you learn the logical steps you need to take to successfully build something.

The Four Keys to Building

Born to Build introduces you to the four keys to building so you can get started on your builder journey:

  • Creating Self-Awareness
  • Recognizing Opportunities
  • Activating on Ideas
  • Building a Team
The 10 Builder Talents

Born to Build includes a section that focuses on the 10 talents of successful builders. For each one, you’ll find key traits, descriptions, examples of successful builders using the talent in action and ideas for maximizing your top builder talents.

Frequently Asked Questions

Will the Builder Profile 10 assessment tell me if I should be an entrepreneur?

No. Gallup created the Builder Profile 10 assessment to reveal your builder talents and to offer a common language for conversations about how to best use and develop those talents. BP10 does not determine whether you should or should not be a builder, nor does it offer suggestions on whether or not to start a business.

Knowing your unique builder talent profile gives you a clear picture of your areas of builder talent. You can use this information and the various builder resources to focus on the areas of talent that rank the highest for you. You can also begin to create relationships and seek learning opportunities to address areas of lesser talent.

What are the 10 builder talents?

Gallup studied the best entrepreneurs to understand the actions and decisions that lead to business venture creation and growth. After years of research, Gallup identified 10 builder talents, measured by the BP10, that define the best and drive business success:

  • Confidence: You accurately know yourself and understand others.
  • Delegator: You recognize that you cannot do everything and are willing to contemplate a shift in style and control.
  • Determination: You persevere through difficult and seemingly insurmountable obstacles.
  • Disruptor: You exhibit creativity in taking an existing idea or product and turning it into something better.
  • Independence: You do whatever needs to be done to build a successful venture.
  • Knowledge: You constantly search for information that is relevant to growing your business.
  • Profitability: You make decisions based on observed or anticipated effect on profit.
  • Relationship: You have high social awareness and an ability to build relationships that are beneficial to your organization’s survival and growth.
  • Risk: You instinctively know how to manage high-risk situations.
  • Selling: You are the best spokesperson for your business.

Your customized Builder 10 report will list the 10 builder talents in rank order based on your responses to the BP10 assessment.

What are the three alpha builder roles?

Gallup has found that there are three key players in the development of any organization, whether it’s a new enterprise, a new division within a company or a nonprofit. We call them the “three alphas”: the alpha Rainmaker, the alpha Conductor and the alpha Expert. When this combination exists in an organization or on a team, the likelihood of it breaking out and booming grows exponentially.

  • Rainmakers have unusual drive, persistence and determination.
  • Conductors are the operations people or managers who know how to get all players on the team to work together.
  • Experts provide differentiating expertise to the core product or service.

Your Builder 10 report will identify the type of alpha builder you are likely to be.

Does this book come with an assessment?

Yes. This book contains a unique access code to take the Builder Profile 10 assessment.

What age level is the Builder Profile 10 assessment appropriate for, and how long does it take?

The Builder Profile 10 assessment is recommended for individuals 14 years old and older. The assessment takes approximately 30 minutes to complete on average.

How will I receive my access code?

When you purchase a physical book that includes an access code(s), you can find your access code(s) in a sealed packet in the back of the book. The packet includes your unique access code(s) and instructions for how to redeem your code(s) and take the online assessment(s). You will not receive any access codes digitally when you purchase a hardcopy version of a book because all codes are delivered to you in the sealed packet.

What do I do if I need a Builder Profile 10 access code immediately and cannot wait for my book to arrive?

You can purchase the Builder Profile 10 assessment. The access code for this product is delivered digitally.

What is the difference between the Builder Profile 10 and CliftonStrengths assessments?

The CliftonStrengths assessment reveals the talent themes that guide your behavior throughout your life without being specific to a particular career, role or job. The Builder Profile 10 assessment reveals your dominant builder talents. Your builder talents enable you to meet the demands of the builder role and have strong, statistically significant linkages to specific outcomes. Gallup designed both of these assessments for personal development and growth by helping individuals focus on areas of strength in their life.


Other formats available:
Delivery method:
Approximate page count:
Publication date:
May 2018
Dimensions (W x L x thickness):
6 x 9 x 0.9 inches
Product weight:
1.074 lb.
Born to Build
Was $29.99