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CliftonStrengths Theme Insights Cards for Coaches


Become a better strengths coach when you use CliftonStrengths Theme Insights Cards for Coaches to enhance your coaching conversations and empower your clients.

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Benefits of CliftonStrengths Theme Insights Cards for Coaches

These strengths-based cards will help you:

  • become a more successful strengths coach
  • prepare for effective coaching conversations with your clients
  • better understand different facets of the 34 CliftonStrengths themes
  • guide your clients in their decisions, relationships and contributions to help them achieve their goals

Product Details

As a coach, you want to help your clients better understand and appreciate who they are.

Why? To maximize their talents, develop their strengths and encourage their excellence.

CliftonStrengths Theme Insights Cards for Coaches can help.

Coach at Your Best

Give your clients a window into the multidimensional aspects of each CliftonStrengths theme with CliftonStrengths Theme Insights Cards for Coaches.

Use these cards to examine the subtle similarities and differences among the 34 themes and to spark questions and discussions during your coaching conversations.

The insights your clients get from your coaching with these cards will help them think more deeply about how they define themselves and the world around them -- and how they can transform their talents into world-class performance.

What's Included

When you purchase CliftonStrengths Theme Insights Cards for Coaches, you’ll get a set of 37 cards including instructions and tips for using them. Cards are a convenient size and come in a plastic case.

CliftonStrengths Theme Insights Cards are color-coded according to the four strengths domains (Executing, Influencing, Relationship Building and Strategic Thinking). Each card displays the brief definition for one of the 34 CliftonStrengths themes as well as:

Insight Statements

Help your clients think more deeply about what behaviors are likely to be natural for them and what other people, as a result, can expect from them.

The insight statements for your clients’ dominant themes can tell them something about:

  • who they are
  • what they will naturally do
  • what their contribution might be
  • what they might need
  • what they are likely to value -- what they love or hate

Some clients may find it easier to learn through pictures, rather than words. An illustration may help them better understand and remember each theme's essence.

Use the metaphors and images that describe each theme to give clients another way to think about their talents.

Barrier Labels

People use their talents to filter their interactions. Sometimes, this leaves them vulnerable to their own thoughts and behaviors and to others’ perspectives. A barrier label is a term used to describe when a talent is mistakenly devalued and dismissed as a weakness.

Use the theme barrier labels to help clients understand how others might perceive them. Looking at their talents in a different way might help them consider and refine their talents to better fulfill their responsibilities and strengthen their relationships.


Theme Contrasts

Understanding the subtle differences among themes can help people gain an appreciation for their talents -- their unique power and edge.

Theme contrasts compare pairs of themes to show what different themes look and feel like.

Frequently Asked Questions

Do I need to have taken the CliftonStrengths assessment to use these cards?

Yes. We recommend that coaches and the people they coach complete the CliftonStrengths assessment to get the most benefit from the CliftonStrengths Theme Insights Cards for Coaches. The CliftonStrengths assessment must be purchased separately.

Are the CliftonStrengths Theme Insights Cards for Coaches available in a digital format?

Yes. The CliftonStrengths Theme Insights Cards for Coaches is also available in a digital format.

What is the difference between the CliftonStrengths Theme Insights Cards for Coaches and the CliftonStrengths Insight Photo Cards?

The CliftonStrengths Theme Insights Cards for Coaches are designed to help coaches show clients the multidimensional aspects of each theme. These cards include insight statements, descriptive metaphors, barrier labels and theme contrasts that illustrate the nuances of each of the 34 CliftonStrengths themes.

The CliftonStrengths Insight Photo Cards are designed to encourage individuals to think about their strengths holistically. With a photo on one side of the card and discussion questions on the other, you can use these cards to explore your CliftonStrengths and how to use them to improve your life.


Deck of cards with plastic case
Delivery method:
Number of cards:
Languages available:
English (U.S.) (Other languages may be available for corporate purchase)
5 x 7 inches
Product weight:
8.8 oz.
CliftonStrengths Theme Insights Cards for Coaches